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What are the key advances/innovations we are seeing in regard to fragrances for the home, and where do you see this area heading in years to come?Updated 17 days ago
- Cold Air Diffusion - nearly all diffusers on the market, use heat and water to diffuser scent. What this does, is adulterate the scent (changes the profile). This might not matter with a cheaper oil or candle, but when you’re paying for fine fragrance quality, which has up to 80 ingredients, you want to experience every tiny subtlety of the creation. This is why cold air diffusers are really the only option for fine fragrance.
- Aesthetics - most diffusers on the market are plastic, and aren’t an art piece that you can proudly display. We have changed this with our Element Diffuser, made from from clay and metal.
- Quality - master perfumers are few and far between, I remember hearing a statistic that there are more astronauts on earth then master perfumers. They have been traditionally reserved for fine fragrance body perfume and cologne only. We are one of the first companies if not the first company to unlock this quality of fragrance for home scenting.